Schwartauer Werke is the market leader in jams. The aim of the relaunch was to refresh the original brand and to set new standards within the industry. The Schwartau Extra brand represents naturalness with a new recipe, new glass design and new variety to increase the consumer awareness.
We developed all sell-in and sell-out materials for the relaunch, including an emotional point of sale placement.

Gemuri:

Coffee Shop:

Sosuri desert: