King Oscar

The King Oscar export brand was founded in 1902, when King Oscar II, ruler of Norway and Sweden, gave Chr. Bjelland & Co, one of Norway’s leading canning companies at the time, special royal permission to use his name and likeness on a line of sardine products.

Over the years, the King Oscar brand expanded into new markets, introduced new product lines, and was eventually acquired by several different parent companies as the sardine canning industry evolved in Norway. Today, King Oscar AS is owned by Thai Union Group, one of the largest seafood producers in the world.

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